It blends the creative and technical, seeking to bring engagement at every level and through each part of the customer journey, whether via email, social media or website.
A holistic approach is key in order to bridge the gaps so silo-thinking has to be left behind in order to strengthen your brand and services online.
Understanding your business, objectives, audience and resources is vital in order to create an effective strategy. The digital landscape is vast, complex, fast moving and hugely integrated so it’s important to keep your finger on the pulse!
Digital channels & disciplines
Search Engine Optimisation (SEO)
Gaining visibility through organic Search Engine Results Pages (SERPs) within Google, Bing, Yahoo and other Search Engines.
Search Engine Marketing
Paid ads (Pay Per Click or PPC) within the top and the right side of the SERPs. Immediate results.
Facebook, Twitter, Instagram, LinkedIn, Google +, Pintrest…
Targeted and measured email campaigns sent directly to your audience’s mailbox and building an email subscription list.
Sharing great free content in order to drive interest or engagement with your brand, services or products.
Clients or traffic referred from external websites or organisations.
Advertisement banners displayed on externals websites promoting your brand or services
Conversion Rate Optimisation
Analysing and improving the customer experience on your website to increase sales, clicks, engagement….
Analysis of your website to enhance overall performance.