IM involves a holistic approach to bridge the gaps across all channels, moving away from silo-thinking to strengthen your brand online as a whole. Understanding your business, objectives, budget and resources is vital in order to create an effective Internet Marketing Strategy. Some of the many digital channels and disciplines include:
Search Engine Optimisation (SEO) – Optimisation for organic Search Engine Results Pages (SERPs) within Google, Bing, Yahoo and other Search Engines.
Pay Per Click (PPC) – Paid ads within the top and the right side of the SERPs. Immediate results.
Social Media – Facebook, Twitter, LinkedIn, Youtube, Google +, Delicious, Digg, Reddit, Myspace, Pintrest, Dribble, Bebo, Vimeo…
Email Marketing – Targeted and measured email campaigns.
Conversion Rate Optimisation – Analysing and improving the customer experience to increase conversions, be it a sale, a click or download.
Web Analytics – Measurement and analysis of all website and channel data to enhance overall performance.
The digital landscape is vast, complex, fast moving and hugely integrated. To discuss your Internet Marketing Strategy or for consultation contact Jon.