SEO or Search Engine Optimisation, focuses specifically on the organic or natural listings within the Search Engine Result Pages (SERPs). Search Engines, such as Google, Bing and Yahoo are powered by complex algorhythms to provide the most relevant results for any given word or phrase. Good SEO targets these keywords or phrases that are relevant to your business to give your brand the exposure you need and enabling you to engage with your target audience.
Essentially, SEO can be divided up into Onpage Optimisation (how search-friendly your web design / website is) and Offpage Optimisation (activity that is not directly on your website eg. Social and Linkbuilding). However, methods and principles such as keyword choice are vast and should flow through all of your SEO practice.
There is no quick fix for SEO or one size fits all. All SEO should be holistic, bespoke and relevant to the business, ideally as part of an overall Internet Marketing Strategy. Having an effective Content Management System (CMS) solution is of great advantage when implementing SEO in order to minimise development time for enhancements.
Do you need an SEO strategy? Then contact Jon for SEO Winchester and Hampshire and discuss your requirements.
It was great to be speaking on ‘What on earth is SEO?’ at the Wired Wessex monthly event last night in the Business Centre of Winchester University. We had a full-house with over 40 delegates booked in and a good mixture of local businesses from the Hampshire area. I spoke more on the bigger picture of SEO, rooting it in Internet Marketing to bring greater context and insight before we engage in SEO activity…(more)
When was the last time you saw the doctor or dentist? To my relief, my dentist appointment last week was a straight forward check-up but I’m not sure it would have been the same if I’d not looked after my teeth? An SEO & Internet Marketing Report acts like a health check for your business. Deep and careful analysis is executed to understand how your business is performing online with specific focus in the following areas…(more)
Google have announced the 24th Google Panda update, impacting 1.2% of UK based search queries since Panda was first launched in February 2011. Sources now suggest that Google are rolling out updates approximately every 4 weeks so don’t get caught out with shabby SEO, nasty link building or flash-in-the-pan results! Quality SEO that stands the test of time and works over the long haul is now more important than ever. Don’t let your…(more)