SEO - Search Engine Optimisation

In April 2012 Google was measured to drive 91% of all internet traffic! With figures like that can you afford not to have an SEO strategy?

SEO or Search Engine Optimisation, focuses specifically on the organic or natural listings within the Search Engine Result Pages (SERPs). Search Engines, such as Google, Bing and Yahoo are powered by complex algorhythms to provide the most relevant results for any given word or phrase. Good SEO targets these keywords or phrases that are relevant to your business to give your brand the exposure you need and enabling you to engage with your target audience.

Essentially, SEO can be divided up into Onpage Optimisation (how search-friendly your web design / website is) and Offpage Optimisation (activity that is not directly on your website eg. Social and Linkbuilding). However, methods and principles such as keyword choice are vast and should flow through all of your SEO practice.

There is no quick fix for SEO or one size fits all. All SEO should be holistic, bespoke and relevant to the business, ideally as part of an overall Internet Marketing Strategy. Having an effective Content Management System (CMS) solution is of great advantage when implementing SEO in order to minimise development time for enhancements.

Do you need an SEO strategy? Then contact Jon for SEO Winchester and Hampshire and discuss your requirements.


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